There's been a lot of talk about the significance of the year 2012 and not just because Indianapolis is hosting the 2012 Super Bowl. Now buzz is growing around a new movie called 2012 from the director of Independence Day. Sony Pictures is spending $4 million to air a movie trailer simultaneously on more than 90 broadcast networks the evening of Oct. 1, giving it an audience larger than the Super Bowl. The movie hits theaters Nov. 13.
More about the ad buy is here.
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